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Coverage | Full | Full |
All branded content campaigns on all monitored publishers (English language) | ||
Campaign Visuals | Screenshots + links | Screenshots + Links + Assets |
Screenshots of campaigns + links to campaign URLs + presentation of individual image assets (full version only) | ||
Campaign Filters | Standard | Advanced |
Standard: time period, brand, publisher, sector, sub-sector. Detailed: as standard + 15 additional filters |
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Content Analytics | ✔ | |
Includes Archetype Profile, Branding Level, Emotional-Rational Balance, Content Themes, Campaign Relationships and more… | ||
Metadata | Basic | Full |
Basic: Campaign name, article title, publication date, brand, sector, sub-sector Full: as per basic + 15 additional data points |
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Brand View | ✔ | |
View/sort all brands (grid view) + analyse brand activity (brand details view) + drill-down to brand’s campaigns | ||
Publisher View | ✔ | |
View/sort all publishers (grid view) + analyse publisher activity (publisher details view) + drill-down to publisher’s campaigns | ||
Dahsboards | ✔ | |
Branded content analysis via brand, publisher and sector-focused dashboards | ||
Insight Reports | At cost | ✔ |
Sectoral, trend and overview reports prepared by DM Squared | ||
Keeps | ✔ | |
Bookmark (« Keep ») and revisit your favourite combinations of filters and report set-ups, and enable quick access to your competitive set | ||
Alerts | Basic | Full |
Basic: Daily Email alerts to individual users with links to all new and relevant content based on your brand, publisher or sector selection Full: as per basic + distribution to unlimited mailing lists + auto-scheduling of dashboards |
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Exports | ✔ | ✔ |
Export BC Intel data and visuals to Excel, PDF or PNG | ||
API | ✔ | |
Integrate BC Intel with your business intelligence systems | ||
Support | ✔ | ✔ |
Training + email support (CET office hours) |