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|---|---|---|
| Coverage | Full | Full |
| All branded content campaigns on all monitored publishers (English language) | ||
| Campaign Visuals | Screenshots + links | Screenshots + Links + Assets |
| Screenshots of campaigns + links to campaign URLs + presentation of individual image assets (full version only) | ||
| Campaign Filters | Standard | Advanced |
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Standard: time period, brand, publisher, sector, sub-sector. Detailed: as standard + 15 additional filters |
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| Content Analytics | ✔ | |
| Includes Archetype Profile, Branding Level, Emotional-Rational Balance, Content Themes, Campaign Relationships and more… | ||
| Metadata | Basic | Full |
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Basic: Campaign name, article title, publication date, brand, sector, sub-sector Full: as per basic + 15 additional data points |
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| Brand View | ✔ | |
| View/sort all brands (grid view) + analyse brand activity (brand details view) + drill-down to brand’s campaigns | ||
| Publisher View | ✔ | |
| View/sort all publishers (grid view) + analyse publisher activity (publisher details view) + drill-down to publisher’s campaigns | ||
| Dahsboards | ✔ | |
| Branded content analysis via brand, publisher and sector-focused dashboards | ||
| Insight Reports | At cost | ✔ |
| Sectoral, trend and overview reports prepared by DM Squared | ||
| Keeps | ✔ | |
| Bookmark (« Keep ») and revisit your favourite combinations of filters and report set-ups, and enable quick access to your competitive set | ||
| Alerts | Basic | Full |
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Basic: Daily Email alerts to individual users with links to all new and relevant content based on your brand, publisher or sector selection Full: as per basic + distribution to unlimited mailing lists + auto-scheduling of dashboards |
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| Exports | ✔ | ✔ |
| Export BC Intel data and visuals to Excel, PDF or PNG | ||
| API | ✔ | |
| Integrate BC Intel with your business intelligence systems | ||
| Support | ✔ | ✔ |
| Training + email support (CET office hours) | ||