BC Intel features

Coverage Full Full
All branded content campaigns on all monitored publishers (English language)
Campaign Visuals Screenshots + links Screenshots + Links + Assets
Screenshots of campaigns + links to campaign URLs + presentation of individual image assets (full version only)
Campaign Filters Standard Advanced
Standard: time period, brand, publisher, sector, sub-sector.
Detailed: as standard + 15 additional filters
Content Analytics
Includes Archetype Profile, Branding Level, Emotional-Rational Balance, Content Themes, Campaign Relationships and more…
Metadata Basic Full
Basic: Campaign name, article title, publication date, brand, sector, sub-sector
Full: as per basic + 15 additional data points
Brand View
View/sort all brands (grid view) + analyse brand activity (brand details view) + drill-down to brand’s campaigns
Publisher View
View/sort all publishers (grid view) + analyse publisher activity (publisher details view) + drill-down to publisher’s campaigns
Branded content analysis via brand, publisher and sector-focused dashboards
Insight Reports At cost
Sectoral, trend and overview reports prepared by DM Squared
Bookmark (« Keep ») and revisit your favourite combinations of filters and report set-ups, and enable quick access to your competitive set
Alerts Basic Full
Basic: Daily Email alerts to individual users with links to all new and relevant content based on your brand, publisher or sector selection
Full: as per basic + distribution to unlimited mailing lists + auto-scheduling of dashboards
Export BC Intel data and visuals to Excel, PDF or PNG
Integrate BC Intel with your business intelligence systems
Training + email support (CET office hours)