Joan FitzGerald

North America Business Development Director

Joan leads our sales effort in the U.S.  Joan has over 20 years’ experience in competitive market intelligence and measurement, working with media innovators and leading measurement firms including Comscore, TiVO and Nielsen (Arbitron).  Her consultancy, Data ImpacX, specializes in media innovation and media research. 

Joan brings deep experience with publisher, agency and brand clients proving the value of advertising on multiple platforms through superior data, analytics and software solutions.